Ksenia Buevich
Head of SEO and Administration Department
Internet marketing is a field where self-education is essential. accurate mobile phone number list Only a person who regularly improves his or her skills can become a truly sought-after and respected specialist.
We have collected for you a cool selection of books from leading Russian and world experts, which will be useful not only for Internet marketers, but also for content managers, copywriters, salespeople and even executives.
1. Phil Barden. "Hacking Marketing: The Science of Why We Buy"
The author of the book approaches marketing from the side of psychology and neurobiology. It describes in detail the principles of human perception of information, as well as further decision-making, which makes it possible to increase the effectiveness of marketing activities and better manage the attention and behavior of buyers.
2. Anton Voronyuk, Alexander Polischuk. "Actual Internet Marketing"
The book will be useful for beginner internet marketers. The authors described and explained all the most important internet marketing tools, and gave answers to many pressing questions. It turned out to be a kind of express course with the most effective marketing techniques.
3. Lyudmila Sarycheva, Maxim Ilyakhov. "Write, cut"
This is a must-read for anyone who works with text. The authors use examples to teach how to write informatively and captivatingly, how to “squeeze out the water” and convey your thoughts to the reader. And there are also comics.
4. A. Petrochenkov, E. Novikov. "The Ideal Landing Page. Creating Selling Web Pages"
The book is entirely focused on practical application. It covers many aspects of Internet marketing from target audience analysis to end-to-end analytics. And after completing the homework, you will not only consolidate the acquired skills, but will also be able to immediately apply them to your project.
5. Igor Ashmanov "Optimization and promotion in search engines"
After reading this book, you will learn how search engines work, how users search for information on the Internet, and why some sites are always found by search engines, while others are not. You will also learn how to promote a site, i.e., how to ensure that users come to you and buy from you.