Lack of authority : Content produced by sources

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Duplications : Texts copied literally from other websites. This can also occur within the same domain if we have many pages with the same text or very similar content. We must understand that even if the content is our own, if it is already published on a website, we cannot pass this information to a second website. By the way, for Google, citing is also copying. If you copy content from your own domain to another part of your website, it is not considered copying but rather similar content, which is not the same.

Low-quality content : Texts that offer little value to real users due to their low readability, poor information or misinformation. Remember that the Medical Update was released in August 2018.

that are not considered definitive or verified authorities.

Content farming : A large number of low-quality pages, but understanding that it is a proportional factor. That is, having 90 very poor-quality URLs within a domain with only 100 is not the same as having 100 poor-quality URLs on a website with thousands of them.

Low-quality user-generated content : An example would be short or error-filled texts created by dutch email list providers guest users. A classic of dating sites that copy and paste the same ad on all the pages in the same sector.

Text surrounded by a large number of links : especially if they are affiliate links. I don't know if you remember that websites used to be full of what was called "blog rolls" and these disappeared.

Websites blocked by users : Either by doing it manually by reporting it to Google or through an extension.

Texts that do not match what was promised in the search result : A classic when you rank for a keyword but the content refers to another concept.

How has it changed content strategies?
Google Panda has changed the way we generate content mainly in two aspects : its length and the care we take to avoid duplications.

Before the emergence of this algorithm, it was easy to find much shorter texts, most of which did not reach 150 words.

Something that would seem unthinkable today (in almost all sectors) since a quality post should have at least 700 or 800 words.

By increasing the length of texts, we will not only be able to offer higher quality content, but we will also improve its structure, making it more understandable for both Google and users.

Similarly, before publishing a text, all kinds of measures are taken to ensure that it is not a duplicate .

To do this, we can create our own quality content or ensure that it does not exist on our website using duplicate content tools .

On the other hand, the constant search for quality has reduced the use of automatic content generation techniques or has modified the way we use them.

For example, instead of using text-spinning tools like auto-processors, we can use them to create modifications of certain content and publish them.

Always after a thorough review to ensure that its