Facebook video content is becoming increasingly popular

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Facebook video content is becoming increasingly popular. You've probably noticed it yourself. In 2022, online videos will represent more than 82% of all consumer internet traffic, which is 15 times more than in 2017. The company Metaverse plans to invest heavily in developing additional video content features in the future.


We've seen the impact of Facebook video and Facebook Live in the past. Today, more than 500 million people watch videos on Facebook every day.


What kind of video content do internet users prefer to watch?




Today I'm sharing 12 key video statistics that may help you when creating video content:


1. The average time a Facebook video is viewed is 10 seconds

Facebook video statistics show that the average time a video is viewed on Facebook is 10 seconds. A user must watch a video for at least three seconds for a view to be counted. Most Facebook users will judge a video based on the first 10 seconds. If a user watches a video for more than 10 seconds, the content is considered interesting. The ideal video length is two to five minutes at most.


2. Facebook has almost 2 billion daily users

More than 3.6 billion people use at least one Facebook-owned app every month . Facebook apps have remained at the top since 2019. Facebook is still one of the most attractive apps for marketing and sales due to its large reach.


3. Live videos get six times more engagement than regular videos

According to Facebook video statistics, Facebook Live appears to be much more popular than regular videos. The average engagement rate for Facebook Live is 4.3%, compared to 2.2% for regular videos. The duration 1000 nomor hp aktif limit for a Facebook Live recording is 8 hours.


4. 20% of videos on Facebook are live

One in five videos posted on Facebook is a Facebook Live video, which means that Facebook Live videos account for 18.8% of all videos on Facebook. Since 2021, Facebook Live usage has grown by 55%. This just goes to show that going live allows us to connect with our followers better and faster. This is also reflected in sales and brand awareness.


5. 47% of all ads are viewed within three seconds

According to statistics, 40% of ads are viewed within the first three seconds of a video. This means that brand awareness can be built even if a Facebook user only sees the beginning of a video ad. This means that ad recall is high because Facebook is adept at targeting ads that are in line with users’ interests.


6. 1.25 billion people watch Facebook Watch every month

While Facebook Watch may be a relatively new feature, it has certainly captured the attention of a huge percentage of Facebook's audience and is growing faster than other types of video content.


7. 85% of Facebook videos are watched without sound

It's really interesting to note that 9 out of 10 users watch a video without sound, according to statistics. So when creating video content, you should also pay attention to making sure that the video is engaging even without sound.


8. 60% of revenue comes from video content intended for viewing on mobile devices

More than 60% of revenue comes from video content that is intended for mobile devices. This clearly means that most people choose to consume video content on Facebook via mobile phones.


In Slovenia, as many as 96.5% of internet users access social networks via mobile devices.

9. Vertical videos are the most engaging type of video

Vertically positioned video is the most popular format. Facebook users prefer smaller captions, the caption length limit is 10 words, and a short call to action can increase user engagement by 0.44%.


10. The average response rate for Facebook views is 30%.

The average view rate on Facebook is between 0.90% and 1.33%. Of course, these averages will vary greatly depending on the industry.


11. 13% organic reach and 6.3% response rate for branded videos

Facebook video statistics show that native videos on Facebook are very successful, and Facebook videos created by brands are achieving decent organic reach.


12. There are 8 billion video views on Facebook every day

As the number of people watching videos on Facebook continues to grow, Metaverse continues to develop and invest in developing additional options for video content creation.

As you can see, Metaverse is devoting a lot of time and money to video features, as they have proven to be very popular with users.


Of course, I must emphasize that other content is still important in addition to video content. However, video content is one of the fastest growing features on social networks.


I will teach you how to create content for Facebook and what's new on Facebook in the online Facebook workshop that starts this Friday. Register quickly, because it's the last one this year.