The advice we can draw from the report

[shaownhasan]

The report gives marketers and brands important insights on how to implement and improve their influencer marketing campaigns. Let's look at the main ones together:

The value of the concept : in an increasingly fierce competition of projects, the creative idea behind the campaign becomes even more crucial, both to capture the attention of users, but above all to convince influencers to choose our project.

Evaluate deeper KPIs : Too often I see project managers stopping at evaluation parameters other than the usual ones, linked to the number of followers and interactions: what is the demographics of the followers? what content how overseas chinese contribute to business in the usa creates more interactions? These are just some of the questions to ask yourself to discover the real value of the activities carried out with influencers.

The data-driven approach : let yourself be guided by data , always, even when we talk about influencer marketing. All our evaluations on ideas, influencer selection and type of content must be guided by insights.

Budget is fundamental : a truth that has been true for years, but which has recently become even stronger. We have seen it in the report, influencers are mostly professionals and want (rightly) to be paid for their activity. It is time to get "zero" cost projects or similar out of your head. Influencer marketing, to give results, requires strong investments.