Directs the process of forming the company's image in the right direction. From a scientific point of view, Mission, Brand, Image are different concepts, but in essence they are interconnected. First, the mission is formulated, and then the image and brand are developed on its basis. In the modern world, the concepts of mission and brand often follow from each other, mutually enriching each other. Sometimes the development of a mission replaces the strategic vision of the organization.
The company's mission is the reason for its existence. It forms the rules and principles of doing business, serves as a platform for motivating employees and their behavior, and defines the concept of corporate culture and ethics.
Knowledge Management Managers
The mission attracts new technologies belgium email list and knowledge necessary for the development of the company, its movement forward. The knowledge management strategy is aimed at achieving the goals of the organization and ultimately implementing the mission. If the mission of Kaspersky Lab is to create convenient and reliable protection of computer systems from external threats, then it follows what knowledge its employees should have to achieve this goal.
Innovative managers
The mission defines the company's development strategy and sets the necessary priorities, forming the direction and corridor for innovation. If your main idea is "To produce reliable refrigerators", this means that you will be interested in new developments in the field of production of safe refrigerants, rubber for seals, modern electric motors, innovative materials for the manufacture of the case, etc.
You will be much less interested in ideas for creating reliable televisions or washing machines, and you will not be at all attracted by new components of mayonnaise.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Middle managers
The mission helps them set goals and objectives for their specific division, but taking into account the policy of the organization as a whole. A company is a complex system of interaction of individual elements in the form of departments, services, departments, the activity of each of which is aimed primarily at achieving its own goal. Thanks to the mission, all these goals are coordinated in the right direction, forming a general process of activity of the entire organization.