Pinterest influencers focus mostly on Style and Food

[shaownhasan]

While top Pinterest influencers favor categories like fashion and home decor, our research showed that topics like food, DIY projects, art, and travel are no less important.

Home decor is the top category for Pinterest users (28.9%), with bathrooms, kitchens, and living rooms seeing the highest levels of activity. Fashion -related pins make up more than a fifth (21.7%) of top Pinners’ activity. Here what you will get inside the engineer database trends, hairstyles, and beauty attract the most attention from people visiting the platform. Food and recipes (15.1%) round out the top categories for Pinterest influencers in the following subcategories: desserts, chicken, and cocktails.

It is very interesting to note that video pins are seeing a significant increase in interest across all categories.

Video pins are especially popular when it comes to food and recipes . As with most other social media platforms, both Pinterest influencers and marketers should focus on creating video-based content when it comes to building a content marketing strategy.

Chocolate cubes are our new favorite desserts!! ?? | Delicious | Pinterest | Chocolate cube, Desserts and Candy recipes
Pinterest does an incredible job of tracking and forecasting trends across all of its subject categories.