Since this system will affect the work of several departments, getting cooperation from each team is essential. You need to understand the overall logic and include the wishes of other employees in your plan for setting up a marketing automation system.
For example, you may have planned to send an email to a new client immediately after closing a deal, asking them to schedule a series of training sessions. However, your customer success team may tell you not to send the email. If you had gone ahead with your original plan, you would have created additional work for that department.
5. Your data is out of order
Data is the foundation on which your sales luxembourg phone number data automation system is built, so it makes sense that you should pay close attention to the data that goes into the systems, processes, and workflows that you build around it.
Segmentation, communications and reporting break down if the foundation is not secure, so make sure you pay enough attention to data processing, eliminating duplicates and duplication of data and replenishing the database where possible.
6. You have organized your data now, but you do not plan to maintain it in the future.
Your data may be in perfect order, but after 30 days, it will be in disarray as your contact list positions change. Think about it: 75 phone numbers change every 30 minutes.
Database clutter creeps into your organization without your knowledge, creating frustration, inefficiency, and a loss of trust in the systems themselves. It may impact each department and stakeholder group differently, but without a plan for keeping data up to date or a platform to do it for you, the problem will be invisible to the entire team and it’s only a matter of time before it becomes apparent.
7. You have no content
Engagement programs are one of the key features of marketing automation platforms designed to re-engage potential customers. One of the requirements is useful content that you can send to your prospects periodically to remind them of the problem and offer a solution.