Differentiate between the different types of emails you send

[shaownhasan]

When we talk about email marketing we tend to mix DEM, newsletters and "service" emails. These are different tools with different functions, so let's define the role of each:

"Service" emails: confirmations, renewals, welcome. These are emails useful for transmitting information regarding changes in the relationship with the customer or the status of their requests and orders.

create a sort of internal dictionary of the website through careful use of anchor texts.
As we have understood, this technique is based first of all on a correct tree usage of our employment database structure of the website contents , but it foresees a completely new approach to the positioning of the contents, on the search engines as well as in the imagination of those who will read them.

Newsletter: through this email you communicate news about your business. It is a type of email designed to transmit high-value content .
DEM: the advertising promotion par excellence. Nothing else to add. It is the email used to sell or announce any promotions.
Now that we have seen what to do and especially what not to do when sending an email to a customer or potential customer, you have all the tools to make the most of your email marketing campaign and make the most of your investment!