How to Make the Most of Email Marketing Tools

[shaownhasan]

8 Tips for Successful Email Marketing

After the list of errors, let's see some advice to try to get the most out of using this marketing tool.

#1 Strategy
Every marketing campaign must have a clear and coherent strategy. Before actins usage of our employment database stop for a second to reflect and define clear objectives and a roadmap.

#2 Quality Dialogues
Why would a person spend time reading an email with generic content and without any potential interest for him or her? Try to imagine yourself as the person who will receive that email: they probably receive hundreds of them and therefore will choose to read only content that can offer solutions to their real needs.

Remember: an email that does not generate interest becomes SPAM.


#3 Yes to emojis and GIFs
According to a study by Voilanorbert, emails containing GIFs and emojis obtain incredible results both in terms of CTR (+42%) and conversion rate (+103%). Fun fact: the snowman emoji is the most appreciated, so everyone is ready for Christmas.

Gifs work very well in emails

#4 Always keep your eyes on analytics
They can make you see trouble on the horizon before it's too late to save the situation.