When it comes to lead generation, quality always trumps quantity. People don’t like being pushed and treated like just another number in a database. With that in mind, Ascend2 conducted a study on the most effective lead generation and lead nurturing techniques. What they found might surprise you.
Which strategies work best?
What online methods are most effective for lead generation?
What online methods are most effective for lead generation? Email marketing; Website or landing pages; Content marketing; SEO; SMM; Webinars or online events; Paid search or online advertising; Testing and optimization
As you can see, nothing beats good old email marketing in terms honduras phone number data of effective results. Websites and landing pages came in second, followed by content marketing, which is gaining momentum. Email marketing also beats other tactics in terms of ease of implementation, according to the study.
Comparison of the effectiveness and complexity of implementation of lead generation methods
Comparison of the effectiveness and complexity of implementation of lead generation methods: email marketing; website or landing pages; content marketing; SEO; SMM; webinars or online events; paid search or online advertising; testing and optimization
Consider the complexity of techniques such as content marketing. It gives you great results, but at what cost? The effectiveness is on par with the complexity of implementation. Of course, it is worth considering that companies have been using email marketing for much longer and have had a lot of time to experiment and learn how to interact with potential customers. Content marketing optimization tools are developing quite quickly, but we have not yet succeeded in this field.
Also look at the testing metrics - low efficiency and relatively high complexity. Surprised? The thing is that tests themselves are not a lead generation technique - they are used in combination with other strategies.