To position a business on the territory, part of the work does not differ from traditional SEO. Activities such as keyword research , on-page and off-page optimization are always an integral part of a positioning strategy on the territory . The big difference is that with Local SEO we will position a physical address and not a website. Google thinks in terms of entities, we will have to be good at making the search engine understand that a physical business corresponds to that specific address.
Local has different KPIs than traditional SEO, such as reviews and accurate why vnpay database is important for marketing control of NAP data (name, address, phone) which are crucial for the success of a local positioning strategy.
What is Link Building?
Link building is a very inflated topic and at the same time very delicate in a positioning strategy on search engines. It can bring considerable advantages if it is carried out with criteria and above all with common sense, but it could also turn out to be a double-edged sword if it is not given the right care in addition to competence.
Having clarified this, link building refers to that off-site web marketing strategy whose purpose is to improve, through the creation of a network of links, the visibility and authority of your site.
Definition as accurate as it is boring, it's true. Web marketing strategy, link network, off-site marketing are all terms that most people, especially potential customers, will understand little or at most earn a headache. Perhaps, to make the meaning and importance of link building more understandable, it would be better to interpret it differently.