Important points to consider when

[ishanijerin1]

In this chapter, we will explain the points to keep in mind when writing ad copy for listing ads to help increase click-through rates.


Don't just use kanji
Make sure your ad copy isn't just full of kanji.

Many users tend to find text that is made up entirely of kanji difficult to see and read, so simply creating ad copy that uses a balanced mix of hiragana and katakana, for example, can increase the chances that users will read the ad copy, which can also increase click-through rates.


Add [ ] to the part you want to emphasize
It is effective to use brackets (【】) in your ad copy to owner partner shareholder email database convey information that you particularly want to convey to users.

The part surrounded by [ ] is more likely to catch the user's eye, which can pique their interest and increase click-through rates.


Finish your writing succinctly
Try to keep your ad copy as concise as possible.

This is because users generally tend to find it troublesome to read the entire ad copy, so by writing a concise sentence that summarizes only the information you want to convey, you can make it easier for users to read even just part of the ad copy.

This will also help increase your click-through rate.


Prioritize the information you want to convey to users by including it in your heading.
With listing ads, the headline is displayed larger than the description, and the headline is displayed above the description, making it more likely to catch the user's eye.

Therefore, when users look at a listing ad, they will first read the headline, and if they are interested, they will likely read the description as well. Therefore, make sure to include as much information you want to convey to users in the headline as possible.


Get someone to read it before you submit it
It is also very important to have people around you read the ad copy you have created before submitting your listing ad.

Even if you yourself don't find a piece of text difficult to read, you may only notice something odd about it when you have a third party read it.

Therefore, once you have created your advertising copy, it is important to first have someone around you read it and judge whether the content is easy to understand and read, and then make improvements to it.


Use appropriate ad extensions
When submitting a listing ad, setting up ad display options can help increase click-through rates.

Ad display options are settings that can be displayed separately from the headline and ad copy, as shown in the image below.



PPC ads with ad display options
By using ad display options, you can allow users to reach the information they are looking for with fewer clicks, and you can also increase the area of ​​the screen that your company's listing ads occupy, which will increase your click-through rate.