Moreover, Google’s own products deliver varied results

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But if I change my search to just “coffee portland”, Google expands the radius of the results being returned to a much larger area: Google Maps search for 'coffee portland'. Meanwhile, if I signal to Google that I’m not searching for something quick and nearby like “coffee”, and instead search for something where my intent might cover the whole state, like “wedding venues oregon”, Google again expands the results to show me quite a large region: Google Maps search for 'wedding venues oregon'.


In general, queries with a very “nearby” intent or queries happening in a taiwan gambling data dense city with many competitors located near one another will typically return a tighter radius of results. By contrast, queries that could be reasonably fulfilled by the searcher driving further, or that are seeking a rare good or service, or that take place in a rural area with few businesses tend to receive a larger radius of results. Please note my use of the phrase “in general”, because there are so many exceptions.

. For instance, I’ve noticed that Google’s local finder often delivers a tighter radius than Google Maps. Meanwhile, Google’s organic results can behave quite differently than their local ones. And, it’s foundational knowledge for you to know that Google delivers different results to each searcher, based on their physical location at the time they search, the exact search language they use, and their search history. One of the commonest local SEO forum questions comes from business owners located at a specific place on the map and wanting to expand the radius in which they show up for users’ queries.


For a deep dive on this popular topic, read I Want to Rank Beyond My Location: A Guide to How This Works. 6. How do I check my local SEO rankings? Swimmers wait to see their times in their lanes at a swimming race. This is an excellent foundational question. First, you must know that local and localized organic rankings are not stable. As mentioned, above, Google orders results for each searcher based on: Google’s perception of the searcher’s intent coupled with an algorithmic calculation of which results are most relevant to that intent Google’s knowledge of where the searcher’s device is located at the time of search The density of competition for the search term The searcher’s history of previous searches.