There are six types of Twitter video ads

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Promoted Video Ads
Pre-roll ads
Sponsorship Video Ads
Video Conversational Advertising
Video App Card Advertising
Promoted Live Video Ads


Promoted Live Video Ads

Promoted Video Ads are ads that consist of text and video.


It can help users imagine what it would be like to purchase a product or service, and it can also provide specific instructions on how to use it.

If used creatively, promotional videos can be hr directors contact list used to increase sales, gain followers, and even product branding, so we recommend actively using them when using Twitter advertising.


It appears on the timeline and the video plays automatically. It has the same characteristics as posts by regular users.




Source: Twitter Ad Format


Pre-roll ads

These are video ads that play before the main content on videos from partners who have partnered with Twitter (over 200 video publishers, including major TV companies, sports leagues, and news organizations).




Additionally, in today's world where a wide variety of web advertisements are being delivered, an important consideration is the "safety" of the web content to which the advertisements are delivered.

If advertisements for your company's products or services are published simultaneously alongside content that is socially undesirable, it could actually damage your brand image.


The biggest feature of pre-roll ads is that they appeal to users in a brand-safe environment.

Twitter only places ads in premium content with special contracts, so brand safety is guaranteed. They also have contracts with individual content partners and review the content. In the unlikely event that content that may be related to brand safety is included, they take measures to terminate the contract. Therefore, advertisers can distribute their ads with peace of mind.



Sponsorship Video Ads

Like pre-roll ads, these are video ads that play before the main video on a partner site.

The difference with pre-rolls is that they are played against the content of the specified partner, rather than on a per-category basis.