You've probably visited a website and immediately seen a welcome push notification, like this one:
- You live in St. Petersburg, right? Yes or no?
- Yes, that's right!
A simple question, completely singapore email list unobtrusive, but you will already see offers on the site that are relevant specifically for your region. The result is that 70-80% of visitors (and even more) click "add to cart" under the product. How does it work?
Psychology and the human brain's ability to self-analyze are involved here. That's where the word "neuro" comes from in modern Internet technologies. And sales are inextricably linked with marketing - that's where the term "neuromarketing" comes from.
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What happens in this particular example? A person, indicating his city, receives the answer "Yes" from the system.
How does the brain react to this? This can be clearly demonstrated using a seven-step behavioral model:
An affirmative answer “Yes” evokes approval, that is, a positive emotion.
Superficial analysis, driven by curiosity, also feels good.
A comprehensive analysis, which is based on the interest that has already arisen, shows that the person was not forced to do anything, he made the decision himself, so no negative emotions arise.
In-depth analysis - this is where the products are studied and put into the basket.
A deep analysis where the customer reviews the contents of the shopping cart and makes a decision about whether to buy or not yet.
Constant analysis caused by a sense of doubt. At this stage, the user considers whether he has really chosen the best option for himself. Maybe the prices are lower elsewhere, or the thing is not so necessary, or there is no extra money yet. In general, the person evaluates the risks.
Another superficial analysis, again based on curiosity.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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This last position in turn consists of two more points:
The user experiences positive emotions again. For example, he realized that he is not risking anything, and all that remains is to wait for the order to be received.
Negative emotions are present. Maybe a person realized that he/she can't spend that amount of money now, or was counting on discounts, but there weren't any on the website.
Neuromarketing should involve psychology in such a way that the human brain receives only positive emotions from the site.
How to please a person? Use marketing and advertising tricks like "Don't miss out, we have new discounts every day!" or "The prices are the lowest, officially and without deception!" Give an enticing context like "Your image is what really matters!" etc.