Ready to Grow Your Small to Mid-Sized Business?

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Be Nimble
If you've ever worked at a large company, you know how difficult it can be to change even the smallest policy. Want to implement a casual Friday dress code? You must talk to your boss, their boss, and HR and get a sign-off from 5 different execs.

That's where SMBs shine. Rather than spending days on red tape and bureaucracy, you can quickly spot an opportunity and make changes. Spot a new marketing channel? Give it a spin. See a new market opening? Get your foot in the door.

Remember when the COVID pandemic hit, and big businesses were scrambling? Small business owners didn't need to go to shareholders to get permission to work from home. While it might be hard to view your small size as an opportunity when enterprise counterparts drop six digits on ads, being nimble allows you to respond to opportunities and crises faster.

Provide Better Customer Service
SMBs are often in a good position to offer better customer service. You germany telegram data understand your customers better, you know who your customers are, and (if you use the right tools you can provide faster response times than big businesses with thousands of employees and customers.

Close is an SMB company, which means we understand the needs of small businesses. We know how small businesses work and what they need to succeed.





For example, in the bestselling book Yes! 50 Scientifically Proven Ways to Be Persuasive (one of my top sales reads) the authors reference a study led by behavioral scientist Ellen Langer where people making photocopies were asked by the stranger next in line if they could go ahead of them.


When asked simply if they could use the photocopier (i.e. “Excuse me, I have 5 pages. May I use the machine?”) 60% of people complied with the request. However, when a reason was given using the word because (i.e. “May I use the photocopier because I’m in a rush”), compliance skyrocketed to 94%. What’s more amazing, even when the reason provided was poor (i.e. “May I use the photocopier because I need to make copies” — duh!), compliance remained at about the same level, 93%.