In a Twitter post last week, Google employee John Müller explained to a user that link building as such is not a bad thing. Müller explained that there are many different ways of building links and that not everything should be tarred with the same brush. This of course contradicts the general opinion that links should be built naturally. But as Müller also correctly explains, link building is a broad field with many possibilities. Of course, you should avoid the options that are more in the area of black hat SEO and could ultimately do more harm than good.
At the end of last year, Google introduced a new rcs data austria update to its Google algorithm. With BERT, the search engine should be able to better understand specific search queries in different languages. Bing would also be working on the so-called "Intelligent Answers", which are comparable to Google's featured snippets. For some search queries, there are still major qualitative discrepancies between Google and Bing. It remains to be seen how much Bing's search engine will learn.
100 points in Google Lighthouse SEO do not equal a TOP website
The Google tool "Lighthouse" provides many starting points for making a website more optimal, search engine and user-friendly. Many websites do not have a perfect score in the tool, be it for the mobile, desktop or both versions. Google employee Gary Illyes clarified a common myth that a top score in this tool does not automatically equate to a completely optimized website. The tool would provide approaches, but does not cover all aspects of SEO.