Characteristics of conversational marketing

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Some of the characteristics that define it are:

Immediate
Communication is much faster and more versatile than when we fill out a form on the web or write an email with a query.

We can receive an answer anywhere, anytime.

Useful
It is a marketing oriented to serve the user and give them the information they need at the moment.

Later we will see how this is an important factor for conversion.

Simple
The potential client does the same thing as in his private life with friends and family: he chats .

Through this exchange of messages you receive instructions to get closer to what you are looking for.

If designed properly, conversation is accessible, easy and enjoyable.

Human
Yes, bots are involved, however, direct, close and intimate interaction can be achieved.

Even with a little ingenuity, it is possible to create very enjoyable experiences for users.

It feels like a conversation.

Authentic
It is a type of marketing that appeals to simplicity and authenticity.

It's like when we chat with our friends through WhatsApp or Facebook Messenger.

No posing.

This allows brands to connect with their audience.

Full of possibilities
When we fill out a form on a website, there are several options.

For example, we fall into a database and the interaction ends, or we enter an automation dubai phone number list in which we will receive some emails.

However, it is not so immediate.

With bots, it is possible to design an instant conversation thread with many branches.

The main goal of conversational marketing is to improve your potential customer's experience and make their interaction with the brand more fluid: giving your ideal customer what they need exactly when they need it.

To do this, it uses tools such as direct chats, chatbots , Facebook Messenger and/or WhatsApp .

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