What are the main trends in SEO 2022?

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Alayev Oleksandr, Alaich:

– Search engine representatives can talk about “a completely new search” and involve famous bloggers in their advertising, but for the SEO community it means nothing. In addition, there is even less traffic to organic search sites, because quick answers are increasingly solving everyday problems, and wizards are distracting attention with commercial queries. But this process has been going on for many years.

Alexey Volkov:

– I wouldn’t tie this trend to 2022, but total globalization is underway. Both in business turkey rcs data in general and in search results. Even in niches where the business itself is small (for example, flower salons or manicures), aggregators will win. At the same time, it is pleasing that all sorts of “ecosystems” (such as, for example, Sberbank projects in the Russian Federation) do not globally affect results and are considered by search engines as separate businesses.

I would suggest that in 2022, a more important part of search engine optimization will be not only optimizing the client's own corporate website, but also parasitizing on those sites that are already in the TOP 10. The slogan is: don't change the results, but squeeze the most out of what is actually there.