To successfully promote your own brand through social networks, it is very important to attract the attention of as many users as possible and interact with them. Reach is precisely the quantitative display of how successful you have been.
That is, the reach of VKontakte subscribers is an indicator that shows how many users have viewed your post.
It is not a fact that the person has carefully studied the presented content. It gets into the coverage immediately after your publication simply appears on his screen.
Here it is necessary to distinguish: the new zealand email list reach of VKontakte and the number of views are not the same thing. The reach shows the number of unique users, those who have seen the post only once. And views are counted every time the post appears on the screen (that is, they are calculated in non-unique users).
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For example, a post was shown 1000 times and the reach indicator is 750. This is the number of users who saw the publication at least once. And 250 are already repeat views.
4 types of VKontakte page reach
There are several types of coverage depending on the type of audience participating in the viewing:
Reach of VKontakte subscribers.
What is taken into account here are your subscribers who visited the group themselves and saw the posts posted in it or viewed them while scrolling through the news feed.
One point is added to the reach of a VKontakte post as soon as it has been viewed by just one subscriber. But this will still be just one reach if the same subscriber views several more publications at different times.
If you expect to earn money through advertising on the internal VKontakte exchange, then the reach indicator will be of great importance. Currently, the rules are such that monetization can only be connected if the average daily reach of subscribers during the month is at least 7,500.
However, do not confuse reach and views - these are different indicators.
One user can view a post many times, and all this will be included in the number of views (the system will count them). Any additional actions on the part of the user are not necessary - he just reads, and the system records this as another view.
Any views are counted - both in the news feed and within the group.
Viral reach.
Viral reach
This is an indicator that shows the number of users attracted to view a post due to targeting.
Viral reach includes all possible audiences, not just your followers.
For example, a post can be viewed by friends of your subscribers (who wanted to share the publication). Plus, people from the network (not subscribers) simply come to the group, see the post, and if they like it, they repost it.