Reels, Stories or short video – which will go better on Instagram?

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But next year, brands will join in on this tactic. Arrange for cool personalities to visit your profile, go live yourself to present the team and product.

And another feature of next year is fan content aimed at communication. We are very focused on brand communication, when we sell something, we talk about the brand. But this is not the value of content on social networks, especially in 2022. Memes, riddles, jokes, interactives, voting, questions to the audience, selections attract the most audience. Use them.


Vlad Bogutsky:
– We focus on stories to show real situations, the result that people respond to best. uk rcs data The simplest format is “before/after.” This can be used in almost any environment. It can be shot on a phone and then promoted among the target audience.

Zoya Lobod:
– I sincerely believe that we are entering the era of Stories. Yes, we have been working with them for a long time, but next year they will become a separate format of communication for them. Many specialists are already developing a separate communicator for the feed and stories.

The social network itself tells us that users are increasingly watching Stories. In algorithm testing, a double line of stories is already working: when they occupy a third of the screen and become an effective communication channel.