How Real-Time Content Updates Keep Your Lead Campaign Relevant

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Covid is sweeping away all other news. Journalists are returning to the fundamentals of the profession: explaining, investigating and verifying information. Under health constraints, their journalistic practices are evolving. Two underlying trends are accelerating: the emergence of solution journalism and the co-construction of information with the public.

Meeting a few days ago in Tours at the gambling data morocco International Journalism Conference, media professionals drew up an initial assessment of the coverage of six months of the pandemic.

Only one news: covid

For the first time, the covid news is sweeping away all other topics . Between January 18 and July 3, 2020, the SARS-CoV-2 coronavirus was the subject of 8,466 topics, or an average of 50 topics per day in the 8 p.m. news. This constitutes 60% of the overall information offer in the first half of 2020 in terms of the number of topics . The 8 p.m. news is getting longer. Their total duration increases from 59 hours and 16 minutes in January to 86 hours and 31 minutes in March (+54%).



Source: INA study

For Hervé Brusini, president of the Albert Londres prize. “The lengthening of the duration of the news is symptomatic. The challenge is to find a little rationality through journalistic work. The big 8pm meeting is restored. It is also the time chosen to applaud caregivers”.