Seasonal marketing increases sales

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Anyone who wants to advertise products or services has to take all sorts of factors into account. The design, the target group or the location where the advertisement is placed are just a few of the things that need to be carefully considered. However, one important criterion is often overlooked: the timing of the advertising campaign.


Some products sell very well all year round because they are in bahrain phone data constant demand, such as petrol, coffee or telephone lines. For many other products, however, demand increases or decreases depending on the season . This is where companies can benefit if they adapt their marketing to seasonal conditions and plan advertising measures cleverly. Often, your own products and services can also be linked to highlights in the calendar year , such as a sporting event, other major events or simply a special year. It is important to put yourself in the users' shoes and understand what they might search for on search engines depending on the season.

You should make sure to plan campaigns on Facebook , the company website , Google Adwords or the company blog in advance and to launch them on time for the start of the season. You should be aware that this usually means that you have to plan the campaigns at the end of the previous season in order to be ready on time. However, the effort is worth it for many products and services and gives companies a significant competitive advantage .

We have already collected some ideas for autumn and winter promotions for you.