5 Tips to Avoid Penalties from Google

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Since Penguin 2.0, the world of search engine optimization has become even stricter. The penalties for not complying with the rules are harsh. This means that you quickly lose your ranking in the search results, among other things. You yourself want well-selected search results when you search on the Internet . This is exactly what Google wants to enable you to do with the new rules.

So what should you definitely avoid to avoid feeling Google’s wrath ?


Buy or exchange links . If only it were that easy! Only allow backlinks that azerbaijan phone data are relevant to the topic and whose pages are of good quality, so as not to get yourself and the link partner into trouble.
Link lists: Links should always be embedded in the text, otherwise they will be indexed as spam .
Too high a keyword density . This can easily lead to suspicion that you are “spamming”. It is important to find the right balance here, because a certain number of keywords is of course necessary.
Manipulation. You cannot trick the search engine with hidden links (e.g. with white text on a white background…)
use the exact same text multiple times – duplicate content is considered spam. This applies both within the website and across multiple websites.
If you avoid these points, you should have nothing to fear. If you also ensure that your website is well-organized , the chances of a good ranking increase. Many entrepreneurs believe that SEO is a quick and simple process. In reality, however, it requires a great deal of sensitivity and know-how; for a successful overall on-page and off-page optimization , it is advisable to turn to experts.