Attract more visitors to a website

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Attract more visitors to a website
You have a professional website, your social media channels are well-maintained, and regular updates are made, but you still don't want more visitors to come to your website . What can you do to reach more people?


Expand and improve search engine optimization
Peer Wandiger gives helpful tips in an article on what to do when visitor numbers are stagnating. He advises adding new subject areas to the website, as it may well be that you have already reached the maximum number of readers for a particular offer. He also advises creating subpages or articles on a niche area of ​​your own offer and thus reaching people who make very specific search queries . What does that mean in concrete terms? Open new sections on the page, answer customer questions , write instructions and improve the internal link structure .

Advertising, advertising, advertising
But you shouldn't just use search engine optimization if you want more austria phone data visitors, you should also and above all actively advertise your website. Whether offline in print (flyers, ads, business cards, etc.) or online in forums and social media - you can do a lot yourself to make your own website better known. For example, it makes a big difference if you answer forum entries about questions from your own industry and add a link to your own site. Online press releases can also have a big impact. Social media should not be ignored either, e.g. by running your own fan page or posting your own company page.

Place paid online ads
If you don't have the time but have a little budget, you can use Google Adwords ads . Depending on the industry, this isn't cheap, but it's often very effective. However, the ads need to be intelligently designed, cleverly written and the keywords selected sensibly. It's advisable to seek advice from a professional to avoid wasting money.

Whatever measures you take, you should first be aware of which target group you want to reach and research where they are, what moves them and “what language” they speak. Because then you can reach them where they already are.