How many backlinks does a local business need?

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How many backlinks does a local business need?
Backlinks are important for search engine optimization . Not only because the Google crawler uses links to navigate and thus reads your own page more often , but also because Google ranks pages higher that have received many trustworthy references from other websites. But how many of these links do you need to really see a positive effect? ​​The answer is - as is often the case - "It depends."


The number of backlinks is closely linked to the goal definition australia phone data of an online strategy . The more you want to achieve, i.e. the higher you want to move up the results list and the more visitors you want, the more high-quality references you need. For example: a small to medium-sized local company is in a very good position if it can boast around 50 backlinks.

But unfortunately that doesn't apply to every industry: if the competition is very high, you have to come up with more links to be able to prevail. It is particularly important not to stop with search engine optimization when you are satisfied. That will only play into your competitors' hands. The most important thing is to always pay attention to the quality of the links , because not all references are worth the same. On the contrary: if Google rates links as spam, this leads to downgrading in the results list .

It is therefore advisable to make a continuous effort to build natural links from the very beginning . For small and medium-sized companies, institutions such as the city, municipality and chamber of trades as well as business partners, suppliers and customers are the first port of call. Ask politely for a link and perhaps offer a link on your site as well.