Selection of advertising platforms

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Age and gender, family status, income, possible profession, city of residence;
information about how a potential client spends time on the Internet, what resources they visit, what they read, buy, and who they subscribe to;
individual characteristics depending on the product (for example, the presence of pets, bad habits, lifestyle, etc.);
customer "pains" and problems that can be solved with your product (service);
why the user should use your services and not your competitors.
Most often, a brand has several segments (and therefore portraits) of the target audience, and a separate advertising campaign (or ad group) is usually set up for each.

In your advertisements, be sure to indicate the features and benefits of your product nigeria rcs data (service) that reflect a direct benefit to your target audience and set you apart from your competitors.

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Read also: Advertising campaign audit: what to look for

Defining advertising campaign goals
The goal of an advertising campaign can vary depending on the needs of the business - from increasing brand awareness, introducing a new product to obtaining conversions. The main thing is that it should be clear, achievable and with set deadlines.

When working through the previous stages (market analysis, competitors, target audience, goal setting), you will already have an idea of ​​where your ads will “work” best. Choose channels that are within your budget and meet your goals. But first of all, it is important to consider what applications, services, sites, social networks your client uses and how active they are, and only then enter the cost of spending on each platform into the media plan. For example, you found that potential clients regularly visit Facebook, and that the cost of advertising there will be more budget-friendly than on Instagram. You set up a campaign, but did not get a result, because the main part of your target audience performs targeted actions on Instagram, and uses FB only as a news platform and simply “scrolls” all the ads.