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In the world of digital marketing, B2B lead generation has become a key element for business success, especially in the IT sector. In this context, artificial intelligence (AI) emerges as an ally, radically transforming the way companies capture and nurture potential customers.

Personalize ...

Nowadays, following a Lead Generation strategy is very important to be successful. But not all paths offer you the best results.

With the proliferation of digital platforms and tools, businesses have more opportunities than ever to capture and convert potential leads into actual customers. However ...

Personalization has become a fundamental pillar for success in B2B sales , especially when setting up appointments with potential clients.

In a market where 84% of customers value being treated as individuals and 91% prefer brands that understand their interests, building authentic connections is ...

In all my years as a copywriter, I've worked with quite a few clients. And I've noticed that many of them have the same problem.

They struggle to understand what benefits their product or service offers their customers.

And I'm not referring to differentiating characteristics from benefits (that's ...

YOU: Mila, I have a problem. I don't know what's going on, but I can't get my subscribers to buy from me.

MILA: Let's take it one step at a time. Tell me what you're doing to sell with your emails.

YOU: Well look, I have a lead magnet that is bringing me quite a few leads .

MILA: Okay, good.

YOU ...

What you are about to read is an excerpt from an email I sent to my list.

Read it carefully:

“ Imagine the following scene:

I'm having a drink with Andrea in a typical bar run by Asians.

It's lunchtime and this chinese malaysia data is the first bar we've found.

The waitress is nice.

The wine ...

The first time you heard about “email marketing” you thought it consisted of sending newsletters and little else.

Right?

But one day you started to learn more about it (maybe you read a post that caught your attention, maybe you heard an interview with an expert on the subject...).

And when you ...

It is during this time of the year that many companies begin to gather working teams with the aim of developing their marketing plans for the following period. These are times when business activity is generally reduced, the phones ring less than usual and managers and planners can concentrate on ...

Some time ago, the IAB presented the Study on Social Networks on the Internet prepared by Elogia Ipsofact , which has some very interesting data.

44% are friends with a brand. 30% of users remember a specific communication campaign on social networks. Regarding the perception of such advertising ...

The boom in online social networks, the incursion of organizations of all kinds into them, the management of image and brand in virtual environments, and horizontal and direct communication with the public in social media, have demanded the presence of a figure who assumes these responsibilities ...