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After the close, marketers and sales teams need to continue engaging customers to gauge their satisfaction with their purchases.

After all, post-sale engagement can offer opportunities to sell more to the same customer.

In addition to reducing costs with acquiring new customers, this ensures that ...

With personas, your company gains access to highly strategic information and perspectives. This means you can make objective decisions about how to craft your brand messages through the most widely used and widely accepted formats, such as videos , social media posts, and articles.

This way, you or ...

This will show how campaigns performed and what insights can be used to inform our inbound marketing strategy.

Understanding how past campaigns have performed will give your business insight into what content, creative, and messaging is working.

Part of the inbound marketing strategy process ...

Hiring an inbound marketing agency brings countless strategic benefits to your company. But what are they? Click and find out now.
The way we do marketing changes every day. That's why many companies are choosing to hire an inbound marketing agency .

But why specifically an inbound marketing agency ...

This type of low-hanging fruit is complemented by more complicated implementations of machine learning (ML) software, which helps companies manage how products move through supply chains disrupted by changes brought on by e-commerce.

Machine learning also complements omnichannel approach strategies ...

Subscriber : Someone who is subscribed to your blog or newsletter, is new to your CRM;
Lead : Any person who has filled out a form to download a piece of content. So your company has more than just an email address.
MQL (Marketing Qualified Lead) : Someone who has filled out a bottom of the funnel ...

When it comes to the B2B sales cycle, it’s quite common to see marketing and sales coming into conflict. This is especially true in a larger, integrated digital marketing strategy.

Marketing works to fill the pipeline with conversions for the sales team, while Sales works to provide Marketing with ...

corporate blog
In inbound marketing , the focus is more on attraction – and a corporate blog is a great way to achieve this. Proof of this is that 54% of Fortune 500 companies have a corporate blog aimed at their audience.

Therefore, if your company wants to be recognized in the market, attract a ...

Create a portfolio board. If your company is in a creative industry, such as interior design, architecture or street furniture, this is easy – and can be very effective.

Even if your business offers products or services that aren’t as visual, there are ways to showcase your successes.

You can ...

When that visitor lands on your site, make sure the rest of the page is in line with the topic they searched for. So don’t use keywords out of context. Or pull a “bait and switch” with your content keywords. That way, you increase the chances that they’ll stay and keep reading.

Final stage
The ...