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Traffic checking is one of its features. The service is paid, but traffic analysis is available to all registered users. The tool is more focused on the Western market and works only with Google statistics. In RuNet, its calculations can give a significant error. This is important to consider when ...

Payment for conversions in Yandex.Direct appeared in April 2020. This model works in text and graphic campaigns, with smart banners and dynamic ads and allows you to pay only for target actions. The advertiser sets the desired conversion price themselves. In this article, we will tell you what ...

If the store's "Products" section is full, VKontakte offers to launch Automatic Product Promotion . The algorithm automatically selects products to display for the audience:

a new audience will see a carousel of your best products (selected automatically) or products from a separate selection ...

Experiment and find your target audience using new tools . We recommend starting with "Automatic Product Promotion" and "Interested Audience" - these tools will automatically select a relevant audience for your advertising. After completing the campaigns, you will be able to analyze the statistics ...

Define goals and KPIs before starting an advertising campaign.

When choosing a VK community, consider the topic and target audience, look at engagement and reach, and only then at the placement price.

Analyze the periods of audience activity in groups and adjust your publications to these times ...

There are several types of congratulatory letters. There are 3 large groups that can be used as a guide when composing:

I congratulate you personally, from the bottom of my heart.
These are nothing more than personal congratulations that can be sent on a personal occasion for a person (if you have ...

The most important section, which explains "on the fingers" what is proposed. It is necessary for the reader to get the feeling that the author knows how to achieve goals, how to solve problems, what he is interested in:

"We'll make a website that will bring sales on the very first day!"

"We ...

Evrone was initially formed as a remote team, and over 12 years of work we have tested many methodologies and tools. As a result, we came to a format in which our team leader controls the successful implementation of the project, but does not slide into micromanagement. He follows digital traces ...

The multi-concept approach works well for American and some European clients. For them, visuals and mood are an important part of the site. At the same time, key images and sketches are enough to select a concept without detailed development of the grid, navigation, interactions.

But on the Russian ...

The second group includes:

Social Media Marketing.

Targeted advertising.

Advertising with bloggers.

Banners in the media.

Content marketing.

All of this is advertising in the media. Any video blog, Facebook page or Instagram profile is, in fact, a media outlet. The user goes there to read or ...