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If you’re new to communicating on WhatsApp Business Platform, it’s a good idea to make sure you’re up to date on the rules. With that in mind, we’ve put together a quick list of things to look out for so you can get up to speed on the dos and don’ts.


User or Company Initiated Conversations & 24 ...

39% of consumers prefer to contact customer services via email. This communication channel is generally used in less urgent situations. However, expectations remain high. Did you know that consumers expect a response within 2.5 hours (2.10 hours in France) after submitting their request? While most ...

During periods of high-volume inquiries, fast responses are essential. Automating conversations with AI chatbots can significantly reduce wait times by handling recurring queries, freeing up agents to focus on more complex situations. This not only improves operational efficiency, but also creates a ...

Communication 2.0, new communication channels and the rise of social networks in the last decade have led to the emergence of a figure that is becoming indispensable in many companies: the community manager.

Although the term “community manager” has existed in our sector for many years, there is ...