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Most millennials will leave a company if they believe its values ​​don't match their own. And let's face it, this cohort makes up the majority of the buying public right now, and their market share will only increase over time, so they're worth paying attention to. How-to videos: marketing gold ...

Anchor text serves as a concise preview of the linked content, giving users an idea of ​​what to expect when they click. Instead of generic phrases like “click here” or “read more,” use anchor text that accurately reflects the content and context of the linked page. Optimizing anchor text improves ...

And that is, perhaps, what makes the best content marketing experts. Choosing the right keywords for your blog posts audrey audrey share on facebook share on linkedin share on twitter updated: october , published: july , choosing the right keywords is crucial to optimizing your blogs for search ...

This also shows you if certain headline styles perform better than others. Referral sources: this tells you where your traffic comes from and how readers find you. This data helps you diagnose weaknesses in your blog's visibility. Click-through rate: this helps you see if your cta offer is ...

You can make your brand more authentic by carefully using visual elements. Whether you prefer photos, diagrams and infographics or are more inclined to use videos to convey your message, the right images can quickly convey your message. They set a feeling or tone that puts your customers in the ...

Not only will your audience appreciate the regularity, but the constant flow of new content will help your SEO with new keywords being published regularly. Aiming for conversions, SmartDreamers has subtly designed their blog so that distractions are minimal, which we love. However, that leaves an ...

But that has changed thanks to Natural Language Processing (NLP), which refers to a machine's ability to understand human language through machine learning and AI. NLP has evolved in recent years and in some cases, this technology can understand the emotion or connotation behind human language. NLP ...

SEO knowledge can help identify areas that need improvement. Improve your website speed and loading times to ensure a smooth browsing experience. Users are more likely to abandon a website if it takes too long to load, resulting in missed conversion opportunities. Optimize your website to be mobile ...

This way, visitors who might have been willing to subscribe to your offer won't go to Twitter instead. On the other hand, visitors who overlook other CTAs might feel comfortable taking the relatively small step of visiting your company's LinkedIn page and connecting with you there. Use images that ...

How to Identify Threats Now that you know the potential dangers lurking as threats, the next crucial step is to identify them within your SWOT analysis. This proactive approach is based on a concept called environmental scanning. Basically, it is the process of actively monitoring and analyzing ...