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As mentioned above, the pandemic has caused potential customers to rapidly shift their consideration behavior online. If there is a problem they want to solve or a service they want to introduce, they will gather information online, but if your company does not come to mind first, it may not even be ...

2. Opportunities for human resource development
A managerial perspective is also necessary to lead a new business to success. Launching a new business is an opportunity to learn from challenges and failures, and is a great opportunity to train young and mid-career employees who will be responsible ...

Even though they are all potential customers, they are at different stages of consideration, so it is inefficient for field sales to approach them randomly. That's where inside sales come in. Taking advantage of the efficiency of non-face-to-face contact, we approach many leads, and immediately hand ...

When building a brand from your own perspective, you tend to think that "improving functionality will be the reason people choose you," but you need to be careful. The more veteran an employee is in the industry, the more likely they are to be drawn to the keyword "uniqueness of the company" and ...