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Current or updated, companies need to give a new twist to the theory of the 4 P's of the marketing mix... Are we facing a new era of the marketing mix?

Anyone who is involved in marketing or has studied anything (even a little) on the subject will be familiar with Jerry McCarthy's theory on the 4 P ...

How has digital technology, the Internet, influenced people's behavior? The Internet has changed people's potential enormously. We are facing a change that is as important as the one that occurred with the industrial revolution. Or even more so, because one feature of this change is putting the ...

We already know that the things that are most valuable are usually the ones that are the hardest to get. And that they almost never work out on the first try. Sales are the same. We also have to convince our client that we really care and that we are not going to let them down. To do this, they will ...

Communication is the transfer of information, the exchange of ideas between the sender and the receiver. It is a process of interaction between two or more agents of a group, society, etc. that is based on the transmission of a message sent by the sender and received by the receiver, who analyzes ...

Trust is considered a key variable in long-term relationships that has acquired great relevance in the field of marketing and sales, since it is a fundamental factor for the success of commercial transactions.

With the advent of the Internet and its subsequent generalisation, significant growth in ...

Do you consider yourself a true marketing fanatic? Are you tired of your marketing friends talking and not understanding a word they say? Then you are in luck because today I will share with you one of those truly epic articles that will fit you like a glove.

One of the exercises I do in my ...

You can discover which topics and types of messages have the greatest impact and generate a propensity for greater participation. What do your fan page followers prefer? What type of message do you get the most interaction with? Is the message that has the most impact a video, a photograph with an ...

The evolution of knowledge and the development of technologies have an impact on economic, political, social and cultural spheres, transforming the market and driving organisations towards innovation. Thus, innovation means introducing something new or different, updating strategic or structural ...

Ethics is related to the study of morality and human action. The concept comes from the Greek term ethikos, which means "character." (Definicion.de) (Royal Spanish Academy, 2014)

"Marketing ethics is much less than a marketing strategy and a bit more philosophy." (Marketing-schools, 2012)

Ethics ...

That have a customer data management platform capable of automatically collecting data from their customers and their contexts, which originate and reside in interactions across all spheres and points of contact within the organization.

In the current IoT scenario, when we talk about contextual ...