Stock Data

Marketers use Socialinsider to monitor metrics like views, engagement, follower growth and more, while also giving them access to information like historical content trends and top-performing content. The platform also helps users get competitive insights at the campaign level, so you can study ...

On their top two most-used channels, Instagram and TikTok, Gen Z is most likely to engage with brand posts that include short-form video or static images, per The 2024 Social Media Content Strategy Report. What’s interesting is that they’re also most likely to watch long-form video on YouTube, their ...

After you start using hashtags, you can view your YouTube analytics to see which hashtags are drawing users to your content.

6. Track industry and competitor hashtags
Not sure what hashtags to use? Take a look at what your competitors are doing. At Sprout, we call that social listening, and it’s a ...

Instagram is the foundation of so many brands’ social presence. Instagram marketing has proven to drive traffic, support sales and engage customers.

But if you’re not thrilled with your Instagram growth and engagement, you’re not alone.

Competition on the platform is fierce. And cracking the code ...

Companies can choose and share a variety of content types, from articles to videos, in a content library format directly to employees. This library simplifies the sharing process, giving employees access to a ready-made collection of relevant, on-brand material. The tool also offers a mobile ...

Holiday shoppers no longer line up outside big box stores for the best deals. Instead, they’re turning to social media to find, research and buy gifts. And when their shopping experience falls short, social is where they go to ask questions and share their frustrations.

Sprout Social’s Q4 2024 ...

As part of your engagement plan, make sure you post your unique content during the best times to post on Facebook or Instagram to maximize visibility and engagement with your audience.


Reels can up level your visual content by making it more interactive. Beyond inspiring discussion in your ...

And with social becoming a key place for customers to sound off, care teams deserve all the support they need to scale and meet customers’ high expectations.

Read more about how top brands provide exceptional customer service and support.


Though 88% of business leaders agree social media is a ...

Sprout’s VP of Brand and Social, Layla Revis, describes, “People trust people, and they want to be entertained and educated. Whether it’s humor, fashion, fitness or sports, people are more likely to seek out influencers than brands or celebrities. This is a sign the media has become democratized ...

Even written content can find a home on a visual platform like Instagram. But don’t just copy and paste a paragraph as your Instagram post; consider pulling out salient data points or quotes to build a visual social narrative around. A lengthy report also works as fodder for a series of short videos ...