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In Peru and around the world, in order to attract more audiences and generate sales, many brands have opted for branded content , the advertising strategy that aims to transmit the experience of using a product or service, or the values ​​that a brand seeks to position. But beyond the reputational ...

What reflections can we make about content metrics based on the experience of ABC de Pacífico? One way to measure the impact of content is through classic digital metrics, such as reach or video viewing, but Lazo also recommends analyzing content satisfaction. This can be done through surveys with a ...

A comedy that tells the story of the lives of neighbors in a building in downtown Lima and a charismatic savings specialist are two successful BCP content marketing cases that teach about financial education.

Currently, various content marketing proposals stand out in turkey telephone numbers the ...

MU's general manager pointed out three key characteristics in the staff dedicated to generating the brand's content:

Sensitivity to customer service: In addition to a content creator’s technical skills, it is key that they focus on alleviating customer pain and generating valuable content. If ...

The last mile of marketing refers to the decisive stage in the consumer journey, where interactions and strategies must be translated into effective sales. In this final stretch, precision in measurement, astuteness in management and efficiency in automation become crucial.

Meticulous measurement ...

Shared knowledge is one of the pillars to consolidate consumer trust in a brand. In that sense, to attract and retain customers, it is necessary to educate them along the way. In this digital age, where people's attention has become an increasingly valuable resource, brands are adopting innovative ...

In modern marketing, companies try to reach their consumers with good practices and with a more digital, social and connected profile. In this sense, WhatsApp is an important and ideal tool because it has a series of utilities and benefits that allow reaching customers by meeting these requirements ...

Many businesses tend to focus on keywords first , but there’s a need to go further. Keywords are typically highly competitive terms consisting of one or two words. According to NP Digital’s research on digital marketing, long-tail keywords, which consist of three or more words, have been shown to be ...

As the years have passed, content marketing has grown as an essential strategy for businesses looking to capture the attention of their target audience and build a strong online presence. With that popularity have also come numerous myths and misconceptions that can confuse both beginners and ...

Before learning how to generate leads , keep in mind that they are the starting point of a marketing strategy, rather than the culmination.

Create quality content, but also valuable content
It's not enough to create an attractive Facebook gallery or turkey mobile number list infographic with eye ...