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Effective marketing is about creating content that is useful to consumers, even if they are not your customers. And why? The answer is simple: Marketing should be about building relationships, not selling. Once good relationships are built with potential customers, the sales will follow.

Focus on ...

Unfortunately, the “About Us” page often takes a back seat to other parts of the website. While it doesn’t primarily sell, it can significantly influence purchasing decisions, strengthen credibility, and help build a brand. Website browsing statistics highlight the About Us page . Real-world data ...

Building backlinks is very important for SEO. The right keywords are no longer enough. Today, Google ranks sites based on the quality of content and recommendations. So the more relevant sites link to you, the better. There are many ways to get backlinks. But most of them are not used enough. What ...

There are very few websites where all web pages are at the same level. Much more often, individual web pages are divided into groups and further subgroups. They are classified into individual categories or sections. Breadcrumb trails are used to facilitate orientation between the individual pages of ...

Another important fact is that if you have your website on both HTTP and HTTPS, Google will prefer the secure version, i.e. HTTPS . In this case, the problem is that search engines would consider both versions of the website as duplicates, so this problem must be solved anyway, preferably by ...

The amount of data on shopping behavior that we have available today is literally a blessing for marketers. The data that we can access very easily today can fundamentally change our online marketing strategy. An integral part of it is the landing page. How can we improve it to help our business as ...

Search engine optimization is undoubtedly an integral part of any business's marketing strategy. However, Google makes many changes every year that need to be reflected in the strategy.
Businesses and marketers are constantly looking for new ways to improve their SEO strategy to drive more traffic ...

The search result can also be displayed in a featured snippet, which is displayed in the first or zero position in the search results, respectively.
For many website owners, SEO is a top priority. The goal is to have the website appear in the top search results. The search result can also be ...

PPC ads in Google AdWords are all about keywords. The more keywords you fill in the system, the more impressions and clicks you will get. While this information is technically correct, the truth is that a large number of keywords is not exactly the key to success. Observe which keywords actually ...

In order for your customers to be able to rate your products, you must first activate the Google my Business service. This Google service is free and will bring you many more benefits than just the possibility of reviews and ratings from satisfied customers. Among other things, the address of your ...