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The key word for this is preparation. It is important for the company to recognize the need to be prepared to properly manage any type of crisis that may arise.

Marketing must also handle these cases with the utmost caution, so that an adverse vp security mailing lead situation does not generate ...

The term "conversion" appeared in marketing as part of customer behavior research and was used to measure the effectiveness of advertising campaigns. However, initially, conversion was assessed only at the final stage of the funnel - when making a purchase. With the development of digital ...

With neuromarketing, companies can use personalized approaches more effectively. For example, if a company knows which visuals or messages resonate most with consumers, it can create ads that are tailored to specific audiences. This can significantly increase conversion, reduce customer acquisition ...

Marketing KPIs have a significant impact on the formation of a company's long-term business strategy. Understanding which indicators are important to track allows you to make more accurate forecasts and adjust actions based on real data.
Forecasting demand and profitability. Using KPIs, companies ...

A content funnel is an important tool in modern marketing that helps companies effectively engage with potential customers at different stages of their path to purchase. Understanding the content funnel allows businesses to offer relevant content at each stage so that potential customers can easily ...

Difficulty with personalization. In a world where customers expect a personalized experience, it’s important to understand how to use data to create personalized offers. Brands that don’t tailor their marketing strategies to specific customers are losing their competitive advantage.
Budget ...

Work with local reviews and ratings.
Use geo-targeted keywords, such as “car repair in Moscow” or “restaurant in St. Petersburg”.
4. Using analytics
To make sure your actions are informed and effective, it’s important to use analytics. Google Analytics, Search Console, and other tools will allow you ...

Developing a marketing plan takes time, and quick results are rarely expected. Many companies lack the patience to see long-term results.
How to avoid: Be realistic about the timeframe and expected effect. Set intermediate goals to see progress.
Marketing plan
A marketing plan always carries risks ...

Competition for attention. People see hundreds of advertising messages every day, which requires marketers to be creative and precise in choosing channels.
Algorithm changes. For example, updates in search engines or social networks can dramatically reduce the effectiveness of traditional promotion ...

Digital advertising today is the most important tool for attracting customers and increasing sales. Some of the most popular types of advertising are contextual and targeted advertising. Despite the similarity of these formats, there are important differences between them that affect the choice of ...