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When we talk about digital marketing , we see a world of possibilities. But based on its real meaning, we can say that it is basically a business strategy that consists of a set of tactics practiced in different types of channels in the online environment , used to reach your target audience and ...

CRO (Conversion Rate Optimization) is one of the most efficient strategies for improving user interaction with your brand's website.
Within it, there are several actions to help bring about these improvements, such as heatmaps.

Also called heat maps, their purpose is to show exactly which links and ...

The idea of ​​data architecture is commonly associated with those that are centralized and monolithic, for example, data warehouse and data lake. Seeking to revolutionize this area and spread the democratization of data, Data Mesh has arrived to change these standard concepts.

Data Mesh challenges ...

Data-driven practices have been increasingly adopted by companies as a result of the need for more assertive decisions in Digital Marketing actions . A survey conducted by IAB Brazil in 2017 reports that R$14.8 billion was spent on advertising, a considerable amount that grows every year. Data ...

The arrival of fintechs, digital banks and credit unions has made the financial market more competitive in recent years. Therefore, digital marketing for banks has become a necessity for institutions that want to attract new customers and maintain the loyalty of existing ones.

More than that ...

In today’s digital world, data is considered the new oil . In the banking industry, the efficient use of this data can be a real game-changer, completely transforming how financial institutions connect with their customers and optimize their marketing operations.

The Data Economy is gaining ...

Does your company have the right practices in place to gather customer information?

In the past, many data acquisition strategies that are now seen as inappropriate or even wrong were common in marketing. Practices included the use of third -party data , invisible tracking, data scraping, and ...