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Creating Credibility Before an audience will pay attention to a good story and you can establish credibility with it, you first need to demonstrate a basic level of credibility through your presentation. If you speak or write about implausible and unlikely things, no one will believe you. Ultimately ...

A few seconds later, and it's gone again: the Instagram Story. And despite that, or perhaps because of it, the format is so popular. What exactly are they? Instagram Stories are short videos or photos that users can send to their followers for 24 messages. The idea behind them is somewhat different ...

Have you defined your target audience and company goals? Ideally, have you also defined a mission and vision? Is the customer journey clear, and is your budget and staffing firmly planned? Then you can move on. Every company is different, which is why there can't be a rigidly defined online ...

The best time to post on Instagram depends on several factors, including your target audience, industry, and geographic location. Here are some best practices for determining the best time:

1. Analyze your target audience
Your target audience plays a crucial role in determining the best time for ...

Social media has given visual storytelling a major boost: The rise of Instagram and TikTok, not least, demonstrates that images and videos are more popular with users. This is no surprise: social media has always been about "small bites" that can be consumed on the fly. Images and videos make it ...

Marketing automation isn't a one-time thing, but rather an ongoing optimization process. It's a proven way for companies to optimize their customer acquisition process, generating more and higher-quality leads. There's no one-size-fits-all approach to getting started.

It's important to have a clear ...

The AZAV is a voucher issued by the Federal Employment Agency that serves to cover the costs of continuing education programs approved by the Federal Employment Agency. The abbreviation AZAV stands for the "Accreditation and Approval Regulation for Employment Promotion." This regulation stipulates ...

In 2025, the Social Media Academy was again honored with the TOP FERNSCHULE AWARD by the evaluation platform FernstudiumCheck . This makes SMA one of the most popular distance learning schools in Germany.

With the FernstudiumCheck Award, Germany's largest rating portal for distance learning and ...

5.考虑多种渠道
当今的消费者无处不在：从网站到社交媒体，从电子邮件到线下渠道。营销人员把所有鸡蛋放在一个篮子里并专注于单一营销渠道并期望它产生效果的日子已经一去不复返了。

您需要实施多渠道潜在客户培育活动，考虑跨渠道买家行为并提供有针对性的个性化内容，鼓励潜在客户采取行动。

多渠道线索培育涉及以下方式：

电子邮件营销
营销自动化
社交媒体营销
重新加载广告
动态网站内容
移动营销
虽然您的品牌需要在任何地方都能看到，特别是在社交媒体渠道上，但您不能用重复的内容淹没人们。您的潜在客户培育活动应始终监控响应并确保您的销售和营销团队保持一致。

6. 开展重新定位活动
重定向 ...

您会惊讶地发现，大约80%的潜在客户从未转化。此外，50% 的潜在客户可能尚未做好销售准备。

不要让这些数字令你灰心。通过有效的潜在客户培育，您可以将这些潜在客户转化为客户。

在这篇文章中，我们将探讨如何培养潜在客户以及最有效的潜在客户培养策略，以持续增加您的收入。

让我们开始吧。

什么是潜在客户培育？
将潜在客户转化为客户的过程被定义为培育。这是一个有计划的过程，旨在提高品牌知名度并让潜在客户了解您的品牌。潜在客户培育有助于企业提高转化率和创收能力。

潜在客户培育是通过回答潜在客户的问题、赢得他们的信任并最终让他们准备购买您的产品或服务来与潜在客户建立牢固的关系 ...