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You know when, for example, you search for a book on Amazon and the next day you find the post promoting it on your Facebook wall? And you ask yourself: but how did they know that you wanted to buy it?

Here it is, retargeting (or remarketing), that form of advertising that allows you to promote a ...

Writers often do this: they build narratives in our heads based on things that happen during our day. It's a bit like a game, right? Often they are also clumsy stories that for this reason remain imprinted. Do you agree?


1. Storytelling builds memories
At a young age, our parents read us nursery ...

Dynamic ads allow us to connect our large product catalogs with every unique shopper with relevant product ads shown at the right time. We’re seeing impressive results, including a 34% increase in CTR and a 38% reduction in cost per purchase.

Dynamic ads have allowed us to engage customers more ...

Fixing all 404 errors internal to your site not only helps ensure correct user navigation but also helps you avoid losing the huge advantage that comes from external links pointing to your page, that is, that part of PageRank taken from the link's source page that is lost in the event of 404 errors ...

Teams can gather their supporters online and launch crowdfunding campaigns with Triboom . The platform is in fact a crowdfunding for sports clubs that can thus have more funds available and can involve fans even off the field. The startup was founded by Alfonso Stefanelli, Sergio Marchesini and ...

Follow a clear editorial line and organize your videos (featured and playlists) in such a way that they correspond to the variety of your offering.

The viral spread
Viral diffusion cannot be the main objective, this is because it is not at all easy to activate, especially when you have few videos ...

SSL is an acronym for the terms Security Socket Layer . A Security Socket Layer is a protocol that serves to protect communications between browsers and servers, for example by encrypting information provided by users. It is essential for protecting sensitive visitor data against fraud and identity ...

We have already talked about it in relation to inbound marketing : the question we must ask ourselves to understand if we are setting up a correct strategy to obtain quality traffic is


Am I addressing anyone in particular? Or am I shouting in the street, maybe to no one?

Defining the ideal ...

The so-called Affiliate Marketing is a promotional channel exclusively for performance that is part of the new forms of marketing born online. It essentially consists of a commercial agreement between three parties:

the Merchant or advertiser who promotes an affiliate program to recruit publishers ...

Customer reviews and comments are an important part of your marketing campaign and can have a significant impact on your search rankings; consider that 84% of consumers trust an online review as much as a personal recommendation . However, not all reviews are positive and at some point you will ...