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Technology is at our side to make our lives easier as users, but also as business owners or entrepreneurs. Today, any of us can start our adventure in the digital world by creating an online store. This is what we know as e-commerce and, although success is not guaranteed in any business, this type ...

In this article we want to talk to you about the importance of digital marketing for dental clinics , and to do so we must understand the importance of the digitalization of companies .


Not long ago, the Internet was just a network for exchanging information. However, its exponential growth has ...

Have you ever shown the UX Pyramid to a client and felt déjà vu ? That's because we've been doing this for so long that it gets repetitive, however, outside of our world, the importance of user experience on a website doesn't seem to sink in.


It seems incredible that in 2024, the concept of UX is ...

Do you have a new business project in mind but don't know what to name it? What criteria do large companies follow when selecting names for their brands, products, etc.?


The brand name , or naming , is a vital issue for any brand. At Bloo Media, our digital marketing agency , we know this and that ...

Consumer behavior has changed. Social dynamics are pushing brands to create different marketing strategies, strategies in which experiences are responsible for pushing the public to buy a product or consume a service.

This type of marketing, known as experiential marketing , seeks to establish ...

In a recent article we talked about the importance of data visualization and how the use of tools such as Google Data Studio makes it easier for us to create professional presentations and reports of the data obtained from our different metrics.


But to do this, we need to collect data. The key ...

Sales are the reason for every business. To achieve the desired results, the process of setting sales goals must be careful and well thought out.

A Harvard University study found that specific goals increase motivation and that students with a focused plan performed 30% better on their assignments ...

By Zendesk


How to Answer a Customer Service Call
Knowing how to answer a customer service call is what sets your company's telephone service apart from that of other organizations.

There are rules for speaking to consumers on the phone – known as telephone etiquette. Knowing and adhering to them ...

Continuous process improvement is the act of seeking to improve an organization's products, services, and operations through standardized practices. Its goal is to keep the business synchronized, efficient, and productive in accordance with the goals and priorities set by management leaders ...

Customer expectations
Interaction with customers

What is UX? What is it for + 3 TIPS to improve it
User experience or UX is defined as the experience that the public has when coming into contact with your products, services or any area of ​​your company. Its objective is to provide users with ...